Tuesday, October 01, 2013
Local supermarkets use NSA-style spying on their own customers
(NaturalNews) Many of us have done it. The checker is ringing up your groceries and lets you know that you could save two whole bucks if you sign up for one of the store's rip roaring super saver bonanza cards. All you have to do to get a buy-one-get-one-free package of cream cheese or toilet paper is give their database all of your personal contact information. Surely it's nothing more than a harmless way for the supermarket to send you extra coupons in the mail, right?
Wrong. Loyalty cards are about way more than just making you feel special by saving you a few measly cents off your bill.
According to a report by The Guardian, stores use these Big Brother-esque card programs to build sophisticated databases on their customers which include everything from your demographics to how much you spend and how often you shop. This data is then analyzed National Security Administration-style and used to target and entice you based on what you might consider buying and when.
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