Wednesday, April 06, 2016

Google eyes move into political polling work

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(The Hill) Google is using the excitement surrounding the 2016 election to seek a foothold in the political polling industry.

The Internet giant has been pushing its survey products to the staffers and operatives who work for presidential and congressional campaigns, as well as the journalists who cover them.

“As we started to get ready for the 2016 cycle, that’s when things really started to pick up a bit on my side,” said Karen Sheldon, a Google veteran who is an account executive on the sales team for the product, known as Google Consumer Surveys.

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