(Phys.org) They know how you browse the internet, your favorite TV shows and where you shop and travel.
Data collected by internet and media companies is a powerful tool, and the big mergers planned by AT&T with Time Warner and Verizon with Yahoo offer those firms more data that can be used to target consumers with content and advertising.
Privacy advocates say the prospect of firms using all that online and offline data without safeguards could be alarming.
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