(WSJ) The once-humble hamburger has gotten too fancy for its own good.
As the number of outlets serving “better” burgers—featuring nontraditional toppings and artisan buns—skyrocketed over the past decade, so has the average burger tab, turning some customers off.
Brian Cockerline, a 20-year-old Rutgers University student, used to go to Five Guys for a burger once a week in South Plainfield, N.J. With fries and a drink, his tab was around $13. Now, he is cooking burgers at home instead.
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