(MarketWatch) Butter is back. Despite years of being warned that butter is bad for you, Americans are looking the other way. Sales of the rich stuff now top $2 billion a year in the U.S. — a 65% increase since 2000 . The American Butter Institute also reports that per-capita consumption is now at a 40-year high of 5.6 pounds.
In other words, there’s a whole lot of spreading going on.
And for good reason, say the foodies who are behind the butter boom.
Shutterstock Enlarge Image butter
With other spreads, “you don’t get the same taste and you don’t get that nice browning,” says Jocelyn Ruggiero, the writer behind the Foodie Fatale blog .
But what about margarine and other spreads made from vegetable oils? Apparently, they’re so 2012, according to Unilever, the consumer products conglomerate that has been behind such butter alternatives as Country Crock and I Can’t Believe It’s Not Butter. Last year, the company began promoting Rama, a butter-based spread. Antoine Bernard de Saint-Affrique, head of Unilever’s Food division, told investors last month that he sees a real shift in consumer taste and demand.
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